"For starters, I've developed an exciting class on customer experience design that centers around LEGO® bricks. When I conducted research for a LEGO® case study, I learned about a methodology called LEGO® SERIOUS PLAY® (LSP). In LSP, specially designed LEGO® kits are used to facilitate strategy building, vision setting, and problem-solving sessions for business executives. It's based on the learning premise of the mind-hand connection, that is, when you use your hands to build things, the nature of learning changes."............
http://www.exed.hbs.edu/assets/interviews/Pages/lpi-thomke.aspx